Products and solutions
One digital front of house system built for your theater
SGF is your technology partner for theater ticketing in the agentic AI age. We design and support your website, ticketing, check-in, reporting, and provide IT assistance all in one connected system.
Act I · Discover
A site that feels like your theater, not a template
We design and build your website around your brand, photography, venue, and season. It loads quickly, reads clearly on a phone, and gives your audience one coherent place to discover what is playing.
A real capture of the live Marvyn's Magic Theater homepage designed and operated by SGF.
Act II · The house
Seat maps drawn to match your house
Interactive seat selection configured row by row to your actual venue, or general admission when the night calls for it. Patrons know where they will sit before they buy.
Sample seats in row F
3 seats selected, 45 available — total $84
Row F · 6–8
Seat availability updates live as the house fills.
Act III · The sale
One page between choosing a seat and holding the ticket
No booking fees are added at checkout, tickets land in Apple Wallet, and the confirmation reads like it came from your theater. A shorter checkout keeps the path to purchase clear.
Your order
An Evening of Wonder
Admit three
SGF·F·6–8
Patrons pay the ticket price you set. No surcharges on the receipt.
Act IV · The ledger
The whole run, in numbers you can use
Ticket sales, attendance, and revenue per performance, per production, per season. A settlement report reaches your inbox after every show.
Box office
This week$12,480
1,116 tickets · Sat 94% full
Nightly settlement report sent to your inbox
Reporting built for box-office managers, not data analysts.
SGF Ticketing for iPhone, iPad, and Android
Keep the line moving when the unexpected arrives.
SGF gives front-of-house teams one focused place to prepare for the performance, admit guests, resolve common ticket issues, and wrap up the night.
Know the room
See the current performance, admission progress, and live house counts from the Tonight view.
Keep the line moving
Admit a guest with a tap, scan their QR code, search by name or seat, or enter a ticket code.
Catch problems early
Prominent alerts flag repeat scans, cancelled tickets, unpaid orders, and tickets for another performance. The latest admission can be reversed with one tap.
Stay in the moment
Look up customer orders, resend confirmations, and open post-show reporting without returning to the office computer.
Authorized staff use the same sign-in as the SGF admin portal. Device biometrics can restore a saved session, and the interface expands into a larger-screen box-office layout.
For authorized theater staff. Requires iOS or iPadOS 17 or newer, or Android 7 or newer.
Try it before the next performance, then tell us what your front-of-house team thinks.
Share app feedbackEvery image is from the current 1.1 release. Rotate either deck, then select the active screen to view the full interface.
iPad box office
iPad box office, screen 1 of 2: Box-office workstation on iPadiPhone front of house
iPhone front of house, screen 1 of 7: Check in by nameAgentic AI readiness
AI is changing how patrons search and buy.
AI is being used to find shows, compare seats, and begin purchases, but that does not mean you need to chase every innovation. You need accurate show and ticket information alongside seamless on-site operations. Building it right with SGF will allow your theater to adapt in the moment.
- 01
Trustworthy event information
Show dates, prices, seating, accessibility details, and policies need to match everywhere a patron finds them.
- 02
Connected operations
Your website, ticket inventory, checkout, check-in, and reporting stay connected behind the scenes.
- 03
Human accountability
AI may change how patrons get answers or begin a purchase. A responsible partner still handles exceptions, makes judgments, and protects the patron experience.
Behind the curtain
The quiet work that keeps it all running
Mobile-first
Most tickets sell from a phone. Browsing, seat choice, and payments are designed there first.
Dedicated support
Season changes, new shows, and price updates are all handled by a real person who knows your venue.
Hosting & maintenance
We run the servers, renew the certificates, and keep the platform current. You never think about it.
Opening-night check-in
The SGF mobile companion app gives the lobby team Tonight, Check-In, Reports, and Lookup views in one place.
Why It Matters
The practical work protects the poetic one.
A patron doesn’t first meet your theater when the curtain rises. They meet it on your website, through the ticketing process, in your audience communications, on the poster, and in the countless small details that tell them whether the evening has been thoughtfully cared for. The show starts before the stage. It starts when someone asks: what is playing, can I choose my seat, do I trust this checkout, did the confirmation arrive, can I find the address when I am already late? These are not just admin details. They are the first minutes of the patron’s night.
That is where we work: the website, ticketing, audience-list and email infrastructure, posters, programs, and practical marketing pieces. We build the pieces so they feel like part of the same system. Patrons spend less time navigating the details and more time looking forward to the production.
We work with a limited number of theaters so the work can be personalized. We come to know your theater, seasons, audience, and all the things that make it unique. Once we understand your vision, we build to that experience. You are never a template or just another account in a dashboard.
See for yourself what SGF can do for you and your theater.
The first conversation is a consultation, not a commitment.